True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.
In 2004 the domain name was purchased and the company changed its name.
On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
Des créatrices de rencontre pour femmes inoubliables.
Composée de trois générations de femmes qui ont travaillé sur le projet et la mise en place du site, l’équipe du site Femme est essentiellement féminine !
Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.
Still, it is the subject of much controversy, as members have no way of knowing whether the wink was automatic or manual, and thus creates confusion.
Some people have asked in their profiles not to be winked at for this exact reason.
Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.
The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud.